︎
hi, i’m victor — a designer & art director based in nyc.

currently, i’m the asst. art editor at The New Yorker.

outside of work i run Red Pocket, a personal practice imbuing objects with my cultural experiences.

you can find me on Instagram
and/or feel free to reach out via email.

otherwise, stay as long as you like.
the panda will keep you company :)

︎︎︎ scroll to see my work ︎︎︎


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Art direction for The New Yorker print magazine.

A brief selection:





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Art direction & custom type for The New Yorker fiction stories.





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Animations for the new yorker dot com.





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Art direction for The New Yorker Radio Hour.

Illustrations by Diego Mallo.





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Lunar New Year illustrations for The New Yorker.

Introduced an annual spot series in the magazine, showcasing the zodiac animal of each year.



Year of the Snake
by David Huang

Year of the Dragon
by Dayi Novas

Year of the Rabbit
by Victor Guan (me)



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Art direction for The New Yorker avatars.

Illustrations by Stanley Chow.





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Limited edition tote design for The New Yorker merch store.

Illustration by Luci Gutiérrez.





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Design & art direction for The New Yorker Festival 2023.
In collaboration with Nicholas Blechman and Emily Roemer.

Illustrations by Tomi Um.





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Miscellaneous illustrations drawn by me, for The New Yorker.



“Adventures of a Plastic Bag”
spot series
“Just a Peek”
critics header illustrations


Drawing for the 100th Anniversary Spot-Art Poster, celebrating 100 artists’ contributions to the magazine.

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Framework for notifications ui/ux on Cricut Design Space.

Icon & module design, UX pathways, and Settings copywriting.

Features now live.







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Design for Yale School of Architecture’s exhibition catalog, ROOMS.

To mimic the art objects contained within a room, the long exhibition checklist fills the
interior of the book while the preface & exhibition statements enclose it.





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Social Media assets for The Serving Library (@servinglibrary)

Designed posts and curated campaigns to promote their publications.


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Totes & sweatshirts for the Princeton School of Architecture.





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Brand identity for Princeton’s Visual Arts department.
Logo, signage, book, website, etc.

Each asterisk is a contribution from the class of 2021.